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Swedes Worry Over Companies’ Handling of Personal Data
Wednesday 07 September 2016
A vast majority of Swedes think the current data protection law doesn’t provide sufficient protection of their privacy. In addition, a third doesn’t trust that companies abide by it, according to a Sifo survey by IP EXPO Event Series, Europe’s leading IT events arriving this year for the first time in Stockholm with IP EXPO Nordic.
A new survey by IP EXPO Event Series shows Swedes worry over how companies handle their personal data. A majority says there is a need for stronger protection of personal integrity, and one out of three doesn’t trust that companies abide the current data protection law when it comes to handling personal data acquired through transactions.
Earlier this year, the EU passed a new data protection regulation that will replace the current data protection law in Sweden in May 2018. The new regulation looks to strengthen protection of individuals’ personal information and citizens’ integrity. Among other changes, the new regulation requires companies to treat personal data both more carefully and vigilantly than before, with record high fines up to 4 percent of a company’s annual global turnover for those who fail to do so. The survey shows that nine out of ten Swedes view the stricter regulation favorably.
– Even in Sweden, a country known for its transparency and high levels of mutual trust, privacy is a top priority. The digital era brings with it new challenges to secure one’s privacy, which is clearly reflected in Swedes’ demand for stronger data protection. The new EU regulation comes to answer that demand, by putting pressure on companies and institutions to have valid IT systems and routines in place for safely handling personal data, says Bradley Maule-ffinch, Director of Strategy for IP EXPO Event Series.
A new EU directive, to be applied in 2018, aims to strengthen the protection of individuals’ personal information and citizens’ integrity. What do you think about that?
- Good – there is a need for stronger protection of personal integrity (88%)
- No change of current rules is needed (4%)
- Don’t know (8%)
To what degree do you agree with the following statement? “I trust companies to abide by all rules and laws associated with the treatment of personal customer data that I might have given them through previous transactions.”
- Completely agree (8%)
- Partly agree (52%)
- Completely disagree (30%)
- No opinion (5%)
- Don’t know (5%)
About the survey
The survey was conducted via TNS Sifo’s web panel during June 11–16 2016. In total, 1279 interviews were conducted online with randomly selected respondents age 18 and older. The results are representative for Sweden in terms of gender, age and region.
Sifo’s web panel does not allow any self-recruiting of respondents.
For more information:
Bradley Maule-ffinch, Director of Strategy for IP EXPO Event Series
+ 44 0203 841 8524
Press contact, Spotlight
+46 70 458 43 71