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Swedish companies struggle to make use of Big Data

Friday 23 September 2016

At a time when Big Data is at the top of the agenda of many decision-makers, few companies actually come to grasp with how to use it effectively. Only one in four IT professionals believe their company has a well-defined business process for analyzing big chunks of data, according to a survey by IP EXPO Event Series, Europe’s leading IT events arriving this year for the first time in Stockholm with IP EXPO Nordic.

Big Data has been a buzz term for some time now. According to a new survey by IP EXPO Event Series among IT professionals, finding customer patterns to make more tailored marketing efforts is the main reason (37 percent) why companies dedicate time and effort to collecting and analyzing data.

However, according to a customer-facing survey by Sifo, two out of three answered “No” or “Don’t know” to the question of whether they experienced marketing as more tailored than before, despite the increased focused of the companies.

– Big Data, if handled in the right way, can be of great help for any organization. However, it takes the right analytical tools to make sense of that data and to apply the right strategy. The gap today between data and access to useful tools for analysis is still very wide. This could explain why even in a digitally advanced country like Sweden, user adoption of analytics tool remains low, says Mark Lockwood, Product Marketing Manager at Logi Analytics, who will speak at IP EXPO Nordic.

According to a survey presented in Logi Analytics’ 2015 State of Self-Service Report, only 22 percent of business and technology professionals in the US and the UK stated that they have access to the analytics tools they need. A similar pattern can be seen in Sweden, where among IT professionals, only 23 percent think their company has a well-defined business process for analyzing big chunks of unstructured data.

– Data and analytics is one of the six focus areas at our event in Stockholm. The many possibilities that big amounts of data offers companies are clearly accompanied with several challenges that it is key for these companies to get on top of. We are happy to have some of the sharpest minds on the subject showing up to share their view on where things are going and what it means for what approach one should have, says Bradley Maule-ffinch, Director of Strategy for IP EXPO Event Series.


About surveys referenced

The survey was conducted via TNS Sifo’s web panel during June 11–16 2016. In total, 1279 interviews were conducted online with randomly selected respondents age 18 and older. The results are representative for Sweden in terms of gender, age and region.

Sifo’s web panel does not allow any self-recruiting of respondents.

A separate online survey involving 295 IT professionals was conducted in June 2016 by Easy Research.

For more information:

Bradley Maule-ffinch, Director of Strategy for IP EXPO Event Series

+ 44 0203 841 8524


Daniel Nord

Press contact, Spotlight

+46 70 458 43 71